When all brand initiatives work in synergy it helps build synergy
Given an organisations overall need for hiring and retaining top class talent; it is imperative to create an employer brand that can go across all touchpoints ie
website, linkedin, social media, alumni network etc. But more importantly if the employer brand idea build on the corporate brand idea; the effect is exponential
Our
corporate brand positioning is on ‘knowledge’( Knowledge First) and employee need is one for
‘growth’
Hence we arrived at an employer brand proposition that ladders from the corporate brand and its qualities to what it means for an employee and hence an employer brand
The idea we came up with is ‘Know More.
Grow More’
These 4
words encapsulate the proposition in a crisp way that could also become verbal currency
To make the
proposition come alive we created cases/testimonials of
people/situations around the theme. These were along the lines of
1. 1. Enhancing knowledge through training
2. Entrepreneurial culture
3. Growing from entry level to senior management
4. Exposure to wide range of businesses/business functions
5. Exposure to enhanced knowledge due to our focus on research
6. Growth as an individual due to the culture of integrity
2. Entrepreneurial culture
3. Growing from entry level to senior management
4. Exposure to wide range of businesses/business functions
5. Exposure to enhanced knowledge due to our focus on research
6. Growth as an individual due to the culture of integrity
IIn an organisation like Motilal Oswal Financial Services, knowledge is in the DNA. It was hence quite easy to find many examples of growth through knowledge ie 'Know More. Grow More'
