With the recent boom in the stockmarket and lockdown induced free bandwidth; many first timers have entered the equity investing market.
Buoyed by markets reaching all time highs and discount broking platforms; new customer additions are increasing day by day. Most of these customers are using D.I.Y platforms to trade. While this is fine for knowledgable and experienced investors; newbies doing D.I.Y maybe injurious to wealth in the long term. Hence it is important for them to get the right advice so that they are able to create wealth - in the immediate AND long term.
Motilal Oswal has spent over 30 years in the markets and has evolved an advise based broking service for investors. This is especially important for those who are just starting out.
To address this audience ; we have come out with a campaign targeted to newbie investors explaining to them the pitfalls of D.I.Y without learning and presenting MOFSLs advisory - available in the form of digital advisory tools as well as a relationship manager who customers can talk to.
Titled 'D.I.Y Disasters'; the creative idea uses the metaphor of many everyday tasks that you cannot do without sound learning and advise or the help of an expert
Have a look.
