The last 12 months have been particularly trying for equity investing. Markets have been volatile, earnings recovery has not happened and there have been various controversaries/challenges like Nirav Modi-PNB scam, NBFC issue, IL&FS crisis and the latest DHFCL Cobrapost expose.
This uncertainity and volatility has lead to even quality funds underperforming in the past 12 months. After the euphoria of 2017 stock market run-up, this has severely dented peoples confidence in equity. As a result even believers of equity investing are jittery. To assuage these investors, we have been running a campaign to help investors have patience in volatile markets. This started with our TV lead campaign in 2018 ( see here ) and our social media campaign using the hashtag #keepthefaith
The latest in the series is a campaign based on the insight that things we love often test our patience. Like equity for instance. In the short-term, it may be volatile, frustrating and temperamental. But in the long term, if you are patient, it is a source of immense joy. So be patient and stay in love with equity in volatile markets. It is sure to love you back many times over.
This uncertainity and volatility has lead to even quality funds underperforming in the past 12 months. After the euphoria of 2017 stock market run-up, this has severely dented peoples confidence in equity. As a result even believers of equity investing are jittery. To assuage these investors, we have been running a campaign to help investors have patience in volatile markets. This started with our TV lead campaign in 2018 ( see here ) and our social media campaign using the hashtag #keepthefaith
The latest in the series is a campaign based on the insight that things we love often test our patience. Like equity for instance. In the short-term, it may be volatile, frustrating and temperamental. But in the long term, if you are patient, it is a source of immense joy. So be patient and stay in love with equity in volatile markets. It is sure to love you back many times over.
The campaign again tries to break free of category wallpaper and bring across the #keepthefaith in equity message in an endearing way
