When it comes to investing, India's share of global market cap is around 2%. It hence makes sense to start investing in international markets as well. https://www.livemint.com/market/stock-market-news/india-sees-least-growth-in-m-cap-among-top-10-global-markets-11578332101530.html
After the successful NASDAQ 100 ETF and Fund of Funds that was one of the best performing international funds in India in recent years, we launched the big daddy of them all . The S&P 500 is one of the worlds oldest indexes with a 63 year track record ( and even longer history), the worlds largest, consists of over 80% of the US stock market by market cap and consists of many marquee brands that you and I use everyday. It is these facts that we have tried to show in the NFO campaign, which incidentally has been totally conceived and executed from home during the COVID19 lockdown
Here is the TV ad and digital campaigns for the NFO; all of which have been executed while working from home during COVID19 lockdown
After the successful NASDAQ 100 ETF and Fund of Funds that was one of the best performing international funds in India in recent years, we launched the big daddy of them all . The S&P 500 is one of the worlds oldest indexes with a 63 year track record ( and even longer history), the worlds largest, consists of over 80% of the US stock market by market cap and consists of many marquee brands that you and I use everyday. It is these facts that we have tried to show in the NFO campaign, which incidentally has been totally conceived and executed from home during the COVID19 lockdown
Here is the TV ad and digital campaigns for the NFO; all of which have been executed while working from home during COVID19 lockdown
UPDATE
Motilal
Oswal Asset Management Company (MOAMC) successfully completed the NFO of the
Motilal Oswal S&P 500 Index Fund, an open ended scheme replicating/tracking
S&P 500 Index. It’s an Index fund that helps investors
invest in the world’s largest brands in the world’s largest Index – the S&P
500 Index. This was probably for the first time in India that a mutual fund NFO
has been marketed and transacted exclusively through digital modes of
transaction.
For
this NFO, besides the company website and app, investments have been received
through various intermediaries transacting on the BSE, NSE, MFU platforms and
various other leading digital investing platforms such as Motilal Oswal,
ICICIDirect.com, IIFL Securities, HDFC Securities, PaytmMoney, Groww, Zerodha
Coin, Kuvera and others.
While the AMC had filed for regulatory approvals in January 2020,
approvals were received amidst the COVID 19 crisis and hence all marketing,
investor and distributor communication, engagement as well as transactions were
executed digitally while Working From
Home
