This blog is about my point of view on things concerning branding and advertising. And also various marketing and advertising campaigns I have been involved with. It also showcases the strategy behind various marketing initiatives and some of the creatives done by various sources to support these initiatives; be it agencies or the marketing Team. While some of the creatives would have been done by various agencies ( reach out to me to know who did what) ; the views expressed are fully my own. You may choose to agree or disagree. Either ways let me know on thesweetspotindia@gmail.com . Cheers.