RESEARCH BEFORE YOU INVEST; NOT AFTER

New investors are jumping headlong into the market based on tips, intuition etc. Motilal Oswal has created an a separate app Motilal Oswal Research 360- a comprehensive equity research platform offering research of all kinds to any investor . The launch idea was to demonstrate the pitfalls of investing without research using the metaphor of driving a car while blindfolded Campaign has been executed multi-media campaign combining TV, digital promotion, social media & airports

RESULTS Good initial feedback in media eg The Economic Times Brand Equity (here) , Campaign India (here) , exchange4media (here) and adgully (here) 20,000 + downloads across iOS & Android platforms in first week of launch and counting