Investors today appear to be disenchanted
with equities. The reasons are not difficult to gauge. Often lay investors are drawn
to equities during bull market frenzies. They simply follow
the herd and bet on whatever stocks are popular, without even bothering to
understand the businesses the stocks represent. They begin to wrongly equate
gambling with investing. When one gamble fails to pay off, they jump to the
next, hoping that will. Such a strategy is bound to backfire. When the frenzy
dies down, such investors are left impoverished and disillusioned. It isn’t
surprising that they move out of equities .
However there is ample empirical evidence
indicating that equities outperform other asset classes over the long term. The
BSE-Sensex has appreciated at an impressive compounded annual growth rate of
13.4% over the period April 1991 to March 2013. Add to this the tax advantages,
transactional ease, liquidity and the relatively low investment threshold
compared to real estate or bullion, you would realize few asset classes come
even close.
The trick in how to make money through
equities can be summed up in 4 words – Buy Right. Sit Tight.
As part of our overall mission to bring back people to start
investing in equities in the correct manner, we have created a 360 degree
campaign to educate investors around this message. The first part of this
campaign is a TV ad enclosed below. The character of The Man from Motilal Oswal (first seen in our previous TVC) re-appears - this time advising disenchanted investors all over the country on how to make money by investing in equities.
http://www.motilaloswal.com/save/
In addition, this site also has a live Q&A section where investors can ask questions on how to 'Buy Right, Sit Tight'. These questions are answered by Motilal Oswal advisors.( over 500 questions answered till date and over 20,000 unique visitors to the microsite)
With this initiative, we hope to not only bring investors back into the equity fold, but also provide new to equity investors a road map on how to invest and make money wisely through investing in equity as an asset class.
