Since its inception 25 years
ago; the Motilal Oswal brand has been single mindedly focused on a brand
proposition of research based advice. This execution takes the idea forward in
a refreshing way. To make an intangible product like broking come alive; we
have used the advisor as a tangible dimension to our service. The creative idea
is to use the format of a movie trailer to present the Motilal Oswal approach
to investing.The trailor interplays a storyline interspersed with our Wealth
Creation philosophy(as spoken by the MOSL advisor) to present the unique
research based MOSL approach. Use of a unique setting/personality of the
protagonist also helps in making the ad stand out.
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