It is difficult for financial brands to find opportunities to connect on social media. After all its not a 'visual ' category ( intangible product), often complex and investing is not something that is of much interest to people in a casual social media environment.
However; what people do relate to and interact with are occasions that they can celebrate and wish friends on social media.
MOAMC used these occasions and connected it to its core product ( mutual fund) to create a bridge between the brand, the occasion and the medium. Use of the cartoon 'Bull'( an investing icon) in various forms added an element of visual interest as well as continuity to the campaign across various occasions.
Here are some examples
However; what people do relate to and interact with are occasions that they can celebrate and wish friends on social media.
MOAMC used these occasions and connected it to its core product ( mutual fund) to create a bridge between the brand, the occasion and the medium. Use of the cartoon 'Bull'( an investing icon) in various forms added an element of visual interest as well as continuity to the campaign across various occasions.
Here are some examples
INTERNATIONAL YOGA DAY
DIWALI
OLYMPICS
NEW YEAR RESOLUTIONS
CHRISTMAS/ NEW YEAR
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