The stock market is a funny place. At one end we have the Large Cap Sensex and NIFTY hitting lifetime highs today. On the other end Mid Caps and Small Caps are down 20% from January. With every tweet from Trump on Oil embargoes for Iran or Trade Wars with China, the stock market gyrates up and down. The Indian economic canvas ( inflation, BoP, CAD, GDP growth etc etc) and political uncertainity in an election year means that we are currently experiencing a lot of volatility in the stock markets.
Taking forward its positioning of an
equity investing expert, MOFSL has come out with a new campaign to tell investors how to cope with this current stock market volatility. We bring it down to a simple mantra/process - Buy Right. Sit Tight. Where buying right is buying into quality companies and sitting tight is all about partnering with mutual funds/investment advisors who have the experience/ emotional maturity to hold onto these stocks through this volatile period
The TVC uses the well known metaphor
of a bull ride commonly seen in arcades to demonstrate volatile markets. A bull
is seen as a symbol of stock markets and a bull ride one of volatility. In
times such as these the it is best to invest in quality stocks and have the
patience to hold on to them. Something we at Motilal Oswal have been doing for over 30 years
Here's the TVC
Initial response to the campaign ahs been encouraging. Here's what some media have to say about the ad
Some Awards won by the Campaign           |
