"Kaash nahin Caashhhhh!"

Everyone  dreams of a better life.

A luxury car, a bigger home, an object of desire, a better holiday.....

But if you don't do anything about these dreams ; they eventually turn to regret. 

To live a life without this regret ; you need to create wealth to turn your dreams into reality

Based on this insight of 'Kaash', Motilal Oswal urges people to live a life without regret by partnering their wealth creation journey

Was good fun coming up with the insight, the idea of 'Kaash' and overseeing the execution with the AI execution agency ; Dworks Communications

Global Funds from Vested

 Global investing for Indians has typically been through direct investments in US stocks or through ETF / Index based investing on Indexes like NASDAQ, S&P 500 etc

While direct investing in US stocks is relevant for the DIY investor and investing in passive funds for the beta seeking investor; there lies a large role for actively managed global funds that use fund manager expertise to  provide alpha in global investing.

Even in Indian markets; actively managed funds constitute the bulk of Indian investors asset allocation. Offering this same active fund management expertise for global investing provides the added benefits of diversification for both risk mitigation and returns plus currency appreciation.

Vested is one of the first to offer actively managed global funds on its platform. With 50+ actively managed funds across 50+ countries; you now get expertise in portfolio management across global stocks as well.

And the fund managers available are no slouches. Blackrock, Goldman Sachs, Fidelity, Morgan Stanley have hundreds years of collective expertise across multiple countries and trillions of USD of assets managed. Vested now provides Indian investors access to this expertise.

In essence the small retail Indian investors has access to a 'dreamteam'  multiverse of global fund managers to choose from; thus furthur enhancing Vested's positioning as a global investing specialist

And that's what the launch campaign focused through a simple AI generated campaign

Have a look