Point of Market Entry & the need for advice

 

In the past 1-year, equity markets in India have seen more than 14 million new investor accounts and counting. The bulk of these being first time/ new to market investors. 

Working from home and buoyed by the ease of transacting; many of these investors are tempted to invest the D.I.Y way. However; when just starting out, they may not have the experience or expertise to research and gauge stocks. Motilal Oswal’s 30+ years equity investing expertise offers a unique PHYGITAL Broking that combines expert advisory through Relationship Managers with Digital Advisory Tools to help new to market investors start investing the right way. This unique advisory experience is available through the phone as well as on the investing app.

To showcase this proposition; the campaign shows a series of people trying to accomplish tasks like swimming, gymming , fixing taps, cutting hair etc  for the first time on their own; without adequate knowledge and experience.  This leads to disastrous consequences. Things work out only once they take the help of an expert/advisor to get them started.

Have a look at the campaign 

 Social Media

https://www.instagram.com/p/COIuDb1rJRn/

https://www.instagram.com/p/CODikgnL0Ak/

https://www.instagram.com/p/CN-PbSRLOCR/

https://www.instagram.com/p/CN2ihTZrAol/

Some initial feedback on the campaign in media

Campaign India Magazine : 

https://www.campaignindia.in/video/motilal-oswal-cautions-newbie-investors-against-diy-investing-disasters/469168

The Economic Times Brand Equity : 

https://brandequity.economictimes.indiatimes.com/news/advertising/motilal-oswal-targets-novice-investors-with-new-campaign/82143421

Pitch Magazine 

http://www.pitchonnet.com/blog/2021/04/19/motilal-oswal-launches-new-campaign-targeting-new-to-market-investors/

Media Infoline

https://www.mediainfoline.com/brand/mofsl-launches-phygital-to-help-the-first-time-investor

MXM India

https://www.mxmindia.com/2021/04/motilal-oswal-launches-new-campaign/

D.I.Y Disasters

With the recent boom in the stockmarket and lockdown induced free bandwidth; many first timers have entered the equity investing market.

Buoyed by markets reaching all time highs and discount broking platforms; new customer additions are increasing day by day. Most of these customers are using D.I.Y platforms to trade. While this is fine for knowledgable and experienced investors; newbies doing D.I.Y maybe injurious to wealth in the long term. Hence it is important for them to get the right advice so that they are able to create wealth - in the immediate AND long term.

Motilal Oswal has spent over 30 years in the markets and has evolved an advise based broking service for investors. This is especially important for those who are just starting out. 

To address this audience ; we have come out with a campaign targeted to newbie investors explaining to them the pitfalls of D.I.Y without learning and presenting MOFSLs advisory - available in the form of digital advisory tools as well as a relationship manager who customers can talk to.

Titled 'D.I.Y Disasters'; the creative idea uses the metaphor of many everyday tasks that you cannot do without sound learning and advise or the help of an expert

Have a look.