Point of Market Entry & the need for advice

 

In the past 1-year, equity markets in India have seen more than 14 million new investor accounts and counting. The bulk of these being first time/ new to market investors. 

Working from home and buoyed by the ease of transacting; many of these investors are tempted to invest the D.I.Y way. However; when just starting out, they may not have the experience or expertise to research and gauge stocks. Motilal Oswal’s 30+ years equity investing expertise offers a unique PHYGITAL Broking that combines expert advisory through Relationship Managers with Digital Advisory Tools to help new to market investors start investing the right way. This unique advisory experience is available through the phone as well as on the investing app.

To showcase this proposition; the campaign shows a series of people trying to accomplish tasks like swimming, gymming , fixing taps, cutting hair etc  for the first time on their own; without adequate knowledge and experience.  This leads to disastrous consequences. Things work out only once they take the help of an expert/advisor to get them started.

Have a look at the campaign 

 Social Media

https://www.instagram.com/p/COIuDb1rJRn/

https://www.instagram.com/p/CODikgnL0Ak/

https://www.instagram.com/p/CN-PbSRLOCR/

https://www.instagram.com/p/CN2ihTZrAol/

Some initial feedback on the campaign in media

Campaign India Magazine : 

https://www.campaignindia.in/video/motilal-oswal-cautions-newbie-investors-against-diy-investing-disasters/469168

The Economic Times Brand Equity : 

https://brandequity.economictimes.indiatimes.com/news/advertising/motilal-oswal-targets-novice-investors-with-new-campaign/82143421

Pitch Magazine 

http://www.pitchonnet.com/blog/2021/04/19/motilal-oswal-launches-new-campaign-targeting-new-to-market-investors/

Media Infoline

https://www.mediainfoline.com/brand/mofsl-launches-phygital-to-help-the-first-time-investor

MXM India

https://www.mxmindia.com/2021/04/motilal-oswal-launches-new-campaign/