In the past 1-year, equity markets in India have seen more than 14 million new investor accounts and counting. The bulk of these being first time/ new to market investors.
Working
from home and buoyed by the ease of transacting; many of these investors are
tempted to invest the D.I.Y way. However; when just starting out, they may not
have the experience or expertise to research and gauge stocks. Motilal Oswal’s
30+ years equity investing expertise offers a unique PHYGITAL Broking that
combines expert advisory through Relationship Managers with Digital Advisory
Tools to help new to market investors start investing the right way. This unique advisory experience is available through the phone as well as on the investing app.
To showcase this proposition; the campaign shows a series of
people trying to accomplish tasks like swimming, gymming , fixing taps, cutting
hair etc for the first time on their
own; without adequate knowledge and
experience. This leads to disastrous
consequences. Things work out only once they take the help of an expert/advisor
to get them started.
Have a look at the campaign
Social Media
https://www.instagram.com/p/COIuDb1rJRn/
https://www.instagram.com/p/CODikgnL0Ak/
https://www.instagram.com/p/CN-PbSRLOCR/
https://www.instagram.com/p/CN2ihTZrAol/
Some initial feedback on the campaign in media
Campaign India Magazine :
The Economic Times Brand Equity :
Pitch Magazine
Media Infoline
https://www.mediainfoline.com/brand/mofsl-launches-phygital-to-help-the-first-time-investor
MXM India
https://www.mxmindia.com/2021/04/motilal-oswal-launches-new-campaign/
