As a value added broker, the aim of Motilal Oswal Financial Services is to make the MO Investing app the wealth manager for the retail investor and hence provide them advise on investing in a wide range of investment products like equity, mutual funds, commodities, currency, insurance, structured products etc.
To promote this proposition we created the 'No Fikar' campaign. The campaign is based on the insight that at various stages, life presents you monetary challenges that are unexpected. These unexpected challenges can lead to stress. On the Motilal Oswal Investor App you can use Motilal Oswal’s investment advice across a wide variety of products to help you plan for any monetary challenges life throws at you. This helps you live life tension free.
The ad campaign has a humorous tone that depicts different financial challenges a person can go through and offers an investing solution for each of them
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ET BRAND EQUITY : Motilal
Oswal captures financial challenges of life in latest campaign |
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MEDIA INFOLINE Motilal
Oswal Mobile App Campaign “Live Life with No Fikr” |
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BUSINESS FORTNIGHTLY Motilal
Oswal Mobile App Campaign: “Live Life with No Fikr” |
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