Just read that Businessweek estimates worldwide Marketing, Advertising and Promotion spends at 1.2 trillion dollars per annum. That's 20% higher than India's GDP; btw.
Now coming to the famous "Half of my marketing money is wasted; but I don't know which half" quote; figuring out wasted marketing spends is a 600 billion dollar business!
Marketing Efficiency experts please take note.
ps: wonder what's the global size of the IT Industry? Any guesses?
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