Various mutual fund brands have created hi-decibel campaigns
to educate investors about the advantages of investing in mutual funds.
Motilal Oswal Mutual Fund explores a different approach.
Its latest investor education initiative is based on the
insight that people who invest in equity on their own do not evaluate their
investments objectively. They
believe that tips and a large stock portfolio are good enough to make
money.
MOMF suggests they regularly evaluate their equity
investments and the best benchmark to do so is against the Index. Hence the Me Vs Markets tool.
Investors need to www.sirfeksawaal.com and upload their
portfolio and see how it is performing versus the benchmark over 1 to 5 years.
If above then they are doing well. But if below, then maybe
they need the help of the expertise of a mutual fund.
The enclosed TVC and digital campaign is being used to
market this concept
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