Portfolio Management Schemes are investing products meant for high net worth investors. With a minimum investment amount of Rs 25 lac, PMS is typically sold by advisors and wealth managers to clients one-on-one.
Motilal Oswal Asset Management is one of India's largest PMS manufacturers with 3 PMS schemes and an AUM of around Rs 8000 cr
Interstingly , while to invest in a PMS with an AMC for the first time you need a minimum of 25 lacs; to make subsequent investments in the PMS you need not have a large amount for eg as low as Rs 1 lac
However, for small top-ups of 1-2 lacs, the intermediary may not find it relevant to chase customers . But many times customers have such small amounts to top -up in either their current or a different PMS from the same AMC.
Taking a leaf out of sachet marketing in shampoos or chota re-charge in mobile services, for the first time in India we launched a PMS top-up that could be done online directly by the investor or by the intermediary on behalf of the investor. Since the process was completely paperless; it could be done in less than a minute with savings in time and effort. What's more this synched in well with the increasing digital savviness of the high net worth investor.
The product titled 'Mini PMS' was positioned as 'small dose of happiness' that you could added to your current PMS.
Communication was specifically targetted to investors who had made money through their current PMS scheme and may have a bit to spare- either in lumpsum or through a PMS SIP(another industry first0 that could be done every month.
Here are some of the communication elements.
Motilal Oswal Asset Management is one of India's largest PMS manufacturers with 3 PMS schemes and an AUM of around Rs 8000 cr
Interstingly , while to invest in a PMS with an AMC for the first time you need a minimum of 25 lacs; to make subsequent investments in the PMS you need not have a large amount for eg as low as Rs 1 lac
However, for small top-ups of 1-2 lacs, the intermediary may not find it relevant to chase customers . But many times customers have such small amounts to top -up in either their current or a different PMS from the same AMC.
Taking a leaf out of sachet marketing in shampoos or chota re-charge in mobile services, for the first time in India we launched a PMS top-up that could be done online directly by the investor or by the intermediary on behalf of the investor. Since the process was completely paperless; it could be done in less than a minute with savings in time and effort. What's more this synched in well with the increasing digital savviness of the high net worth investor.
The product titled 'Mini PMS' was positioned as 'small dose of happiness' that you could added to your current PMS.
Communication was specifically targetted to investors who had made money through their current PMS scheme and may have a bit to spare- either in lumpsum or through a PMS SIP(another industry first0 that could be done every month.
Here are some of the communication elements.
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