Post November 8th, the stock markets have taken a dip due to demonitisation fears clubbed with the US Presidential election results.
This has lead to overall fear among investors and the temptation to redeem their investments.
To address this; we came out with a two-legged campaign based on the hard facts that historically markets may face a temporary drop due to circumstances; but in the long term have always bounced back.
The campaign tried to communicate this in the first leg. In the second leg, it directly addressed the fear and the temptation to redeem with another emotion- regret. After all if they sold due to temporary emotions and things bounced back( as empirical evidence stated they will); they may regret having lost an opportunity.
Here are the creatives
This has lead to overall fear among investors and the temptation to redeem their investments.
To address this; we came out with a two-legged campaign based on the hard facts that historically markets may face a temporary drop due to circumstances; but in the long term have always bounced back.
The campaign tried to communicate this in the first leg. In the second leg, it directly addressed the fear and the temptation to redeem with another emotion- regret. After all if they sold due to temporary emotions and things bounced back( as empirical evidence stated they will); they may regret having lost an opportunity.
Here are the creatives
No comments:
Post a Comment