THINK QUALITY

The latest in our series of campaigns under the 'Think Equity. Think Motilal Oswal' brand idea positioning MOFSL as an equity investing expert.

While the previous themes focused on MOFSLs equity focus and how to tackle market  volatility, this time the theme is on investing in quality stocks in your portfolio.

The message is simple yet relevant- While poor quality stocks may perform in the short term, in the long run, they are sure to hurt your equity portfolio. So invest in quality businesses over the long term and achieve your financial goals

It is important to focus on quality. Especially in pessimistic or exuberant times when one can get carried away and invest in poor quality stocks. This is sure to hurt in the long term. At MOFSL , our investment philosophy of QGLP ( Quality Growth Longevity Price) has a sharp focus on identifying quality stocks and holding onto them for the long term. This is what we are advising through this ad campaign as well”

The campaign breaks on business news TV, digital, social media as well as ambient media like airports , bus shelters etc

Have a look

https://www.youtube.com/watch?v=kM5EYb7AZow

Here is some of the initial feedback from media on the campaign

  https://www.adgully.com/choose-quality-says-motilal-oswal-in-new-campaign-88533.html

 https://www.campaignindia.in/video/motilal-oswal-emphasises-on-importance-of-investing-in-quality/454532

https://brandequity.economictimes.indiatimes.com/news/advertising/campaign-trail-heres-why-these-ads-caught-the-reviewers-attention/71367269 

https://outlookbusiness.com/ad-break/quality-first-5416

Some Recent Awards won for the Campaign