The original poster child for minimalism was Apple with its 'less is more' products, software and user experience. This article explains their inspiration in more detail
However, there's a lot more to minimalism than what meets the iPhone.
Minimalism as a philosophy has been there for time immemorial. Ancient spirituality including Buddhist , Hindu and many others have suggested a minimalist lifestyle. With all the complexity and uncertainty around us currently, the Minimalist trend has gained even more precedence; especially among Millenials.
This can be applied to investing as well.
Mutual funds have over 10 categories in equity and debt each and selecting the right category of a mutual fund can be more than difficult. If investors think equity is complicated - debt is even more cumbersome and hard to understand. The time is ripe to practice minimalism in investing. Index Funds are a category that help investors practice a minimalist approach to investing. They are simple, frugal and help create wealth in the long term. You do not need to select or balance fancy and complex portfolios. Since they buy the Index, you do not need to get into the nitty-gritties of fund manager selection. Also, since they do not charge fund manager fees, they are more economical in terms of costs. And it has been proven that over a period of time ,Index Investing provides returns without having to worry about transient performance.
Just a combination of 2-3 Index Funds is good enough for your equity investing needs. As one of the pioneers of Index Investing in India, Motilal Oswal Mutual Fund has created a campaign to educate investors about the emerging Index Investing category by using the concept of Minimalist Investing.
The look , tone and content of the campaign is ; well minimalist. Have a look.
Here's some initial media coverage of the campaign too
Brand Equity
Promoting
index funds, Motilal Oswal AMC launches campaign
Dailyhunt
Motilal
Oswal AMC launches 'The Minimalist Investor' Campaign
Medianews4u
Motilal
Oswal AMC launches ‘The Minimalist Investor’ Campaign
Adgully
Motilal
Oswal AMC launches 'The Minimalist Investor’ Campaign
Mediabrief
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