https://bcwithrc.blogspot.com/2016/12/small-is-powerful.html
The lockdown presented an opportunity to present the advantages of S.I. P in a more contextual way given lower stock valuations as well market volatility. While SIP offers the benefits of long term averaging, if you start your SIP at lower prices, you start with an advantage of lower NAVs of your investments. Hence we presented the time of market crash in April 2020 as a good time to start a SIP and get not just good immediate attractive valuations due to lower stock prices; but also the benefits of price avaraging through long term regular investments. You could also combine this averaging with immediate lumpsum accumulation at attractive valuations.
The campaign was executed completely digitally and completely in-house while working from home during lockdown
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