In the past 2 years, the number of new investors entering the equity markets has grown by leaps and bounds.
The bulk of these investors are new to market and adopting the Do It Yourself ( D.I.Y) approach and investing primarily through mobile apps. This approach is fraught with risks as when you are new to the markets; you need all the advise you can get to select the right stocks and navigate volatility.
In the equity broking space there are two kinds of models.
1. Discount brokers offer cheap broking rates and a transaction platform to customers .
2. Value added brokers that charge slightly higher broking rates but provide a slew of value added features in terms of news, research, education, advise etc to help D.I.Y investors start investing right.
As a value added broker ; Motilal Oswal offers a unique advise based broking experience. This includes an equity advisor and unique digital advisory tools. This unique proposition has been communicated through our earlier campaigns
To focus on some of the unique advisory features available on the Motilal Oswal Investor app; we have created a series of films focusing on each advisory feature available on the MO Investor app that will help newbies invest right.
Using a slice of life creative approach, the films demonstrate the individual feature in an easy to understand way. Objective is to get viewers to download the MO Investor app
The campaign is primarily on digital mediums and started in Jan 2022.
Have a look
SOLID INVESTING ADVICE
PRE-PACKAGED ADVISORY BASKETS
PORTFOLIO RESTRUCTURING
BUZZING STOCK UPDATES
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