The past 3 years, stock markets have delivered steller returns . This has lead to millions of new/first time investors joining the markets to enjoy ride. Most of these are DIY investors using discount broking platforms. However there is an important criterion they may have overlooked - stock markets are cyclical. They have their ups and downs. When the going is good, stock markets can thrill. But when things turn challenging and volatile; stock markets can also kill!
As Warren Buffet once said : “Only when the tide goes out do you learn who has been swimming naked.”
Motilal Oswal has been a broking form in the Indian stock markets for over 30 years. It has seen the ups and downs of the markets and knows how to navigate them. They provide this expertise in the form of equity investing advice that is most relevant to newbie investors to help them make the most of stock markets - during ups and downs
Using this insight; Motilal Oswal Financial has come out with a campaign urging investors to use MOFSLs solid advice. The creative idea uses the metaphor of the famous 'running with the bulls' event of Pamplona where people from all walks of life want to experience the unique event with consequences that are sometimes exciting and sometimes tragic. The bull ; as you would know; is a metaphor for the stock markets. Hence aptly landing on the proposition : 'Stock markets can thrill. Stock markets can also kill' Make the most of the market ride; with MOFSLs solid advice by your side.
The film uses actual footage ( purchased with broadcast rights) of the Pamplona event to execute the proposition in an authentic and cost effective way.
Have a look.
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